About

Arun Ramprasadh K S is a seasoned product strategist with over 10 years of experience in product management, product and consumer strategy, product planning and development, and consumer research and analytics. Currently, he is leading the UPI product at Juspay, a fintech company. Previously, Arun worked at Star India as Manager of Product and Consumer Strategy for Star Sports, where he led product and marketing efforts to achieve strategic goals such as user growth and improved brand metrics. He also spearheaded market research, GTM strategy, campaign development, media planning, and PR efforts for various sports leagues, including IPL 2018, Pro Kabaddi League, ISL, TNPL, and KPL 2018. Arun also evaluated and built sports brands like IPL, PKL, and ISL, leading qualitative and quantitative research, devising brand positioning and launch strategy for various sports events. Before joining Star India, Arun worked as a Software Development Engineer at Athena Health, where he was responsible for developing software frameworks for US healthcare providers. Arun holds a Master of Business Administration (M.B.A.) degree from the Faculty of Management Studies (FMS) and a Bachelor of Engineering (B.E.) degree in Computer Science from the College of Engineering, Guindy. With a diverse skill set that includes product management, research science, and software engineering, Arun is a valuable asset to any organization looking to innovate and grow. He has relevant experience of 8.70 years and is passionate about leveraging his expertise to drive strategic growth and success.